Last month French multinational advertising and communications company Publicis Groupe hosted an event for its Atlanta interactive agencies at the W Hotel Midtown and asked Affix to provide entertainment for the get together.
World renowned DJ and Affix Music Provider Mayhem was on hand to spin his special blend of Dub Step, club hits and music from the Affix catalog while staffers from Moxie Interactive, Razorfish, Digitas and MS&L Worldwide mixed and mingled.
Anthony Rotella, aka Mayhem, is a 26 year old dj/producer from Atlanta, GA. Founder of 404Audio.com, an Atlanta based record store, promoter, distributor, label and website for his local d&b community; Shadow-Law Recordings, featuring cutting edge drum & bass focused heavily on the techy side of drum & bass which has incubated the likes of Sinthetix, Noisia, and Misanthrop; as well as Aesthetics, a brand new imprint with a focus on rising talent across the globe.
He's toured across the world, playing extensively in Europe, New Zealand, Australia, Japan, Canada and Puerto Rico in addition to playing regularly across North America.
His club night Transit hosted the spectrum of the most respected and upcoming artists in the scene over 3 years in Atlanta. Well known for "Moonway Renegade [Ft Noisia]”, which graced Andy C's Ram Records reaching 1 spots on both Radio 1 and 1xtra's single of the week charts in addition to hitting 2 on the official UK dance charts; "Exodus [Ft Noisia]",which saw the 1st collaboration with legendary Hip Hop MC KRS-1 in Drum + Bass Music in over 10 years since the seminal "Digital" was produced with Goldie; “Choke [Ft Noisia]” which saw the first vocal appearance of MC Verse; his rework of Meat Beat Manifesto's “Helter Skelter” alongside Evol Intent commissioned especially for Diselboy's most recent album “Substance D”' and “Broken Sword [Ft Evol Intent and Thinktank]”, which is featured on EA Games Need For Speed: Most Wanted.
His recordings have spawned releases on Obsessions, Citrus, Vision Recordings, Ram Records, Subtitles Music, Human Imprint, Evol Intent Recordings, Redlight Records, Nerve Recordings, Full Force Recordings, Ministry Of Sound, Project 51 Records, Black Sun Empire Recordings, and the list is ever growing. In the fall of 2008, Mayhem is set to debut his 1st LP entitled “Into Oblivion” featuring a majority of solo efforts while enlisting Phace and Psidream for collaborative efforts on Shadow-Law Recordings. When not immersed in drum & bass, Mayhem has found success producing Electro, under the moniker Rrrump, as well as Dubstep still under the Mayhem guise.