Vince Lawrence is an internationally recognized innovator in dance music and recognized as co-author of the first recording officially designated "house music". Credited with the initial organization of Trax Records, a seminal Chicago House label, Lawrence has exposed some of the dance world's greatest prodigies, including Marshall Jefferson (Move your Body, Ride the Rhythm, etc.), Adonis, Byron Styngly, Farley Jackmaster Funk, Ron Hardy, Screamin' Rachel and Jesse Saunders, while inspiring many others. As founder of Slang Musicgroup, Lawrence has evolved from artist and producer to entrepreneur and marketer. Vince’s intimate relationship with pop culture and lifelong love of music have evolved into a unique insight that is eagerly sought out - from the trend hunters of Madison Avenue to the likes of pop stars the world over. Simon talks with Lawrence about his contributions in the birth of house music, working with R. Kelly and his approach to working with artists and commercial clients.