March 16, 2010 by MIchael
Filed under Affix News & Placement Highlights, Featured
Founders Simon Horrocks & Michael Weeman discuss how Affix enables you to harness the power of Urban Music for your productions- quickly, easily and affordably.
"Affix music leverages the talent behind many of today's popular and up-and-coming Urban acts, and their sounds give a competitive edge to the ads we create. With over 800 stations under the Clear Channel umbrella, any music solution we utilize must cover major ground in terms of both formats and demographics. In a aural medium such as radio, a premium is placed on the the quality and authenticity of music. Sandwiched between programming incorporating the most popular commercial music, radio advertisements have to incorporate the best contemporary sounds available to ensure the listener stays engaged. Our creative staff now use Affix's catalog daily."