Get Pumped Up: Affix in Promos and Trailers

Promotional videos and trailers get viewers amped for TV episode, movie, and video game releases, and our music makes that happen. From the Academy Award Winner Brian Grazer, “The Playboy Club” visits the 1960s, where in the center of Chicago lies the legendary and seductive Playboy Club, a living, breathing fantasy world filled with cocktails, [...]

Affix Clients Use Online Video to Target Audiences Effectively

At Affix, we’ve seen the uptick across the board in licensing music for use on the Web- from programming to promos and advertising- and thought we’d take a moment to highlight a few of our favorite, recent examples using Affix music to target audiences effectively.

Affix Music Madness Recap

Like many of you, we couldn’t resist the urge to jump in on the March Madness action this year.  But rather than following our gut and taking VCU and Butler to make it to the Final Four, we decided to stick to what we do best – Urban Music.  We picked 64 of the hottest [...]

The Affix A-List, Episode 9: The Music of Black History

As Black History Month draws to a close, we want to take this opportunity to shine a light publicly on what we’ve been observing internally here at Affix.  While we celebrate the ground breaking social achievements of activists and leaders like Martin Luther King, Jr., W.E.B. DuBois, and Frederick Douglas, we feel like it is [...]

The Affix A-List, Episode 8: Bouquet

Valentine’s Day is rapidly approaching.  Of course we want to show that we’re thinking of you, but flowers seemed a little too easy.  So this year we’ve bundled up a bouquet of awesome tunes – one dozen of the hottest new songs to hit the Affix catalog – and we’re delivering them straight to your [...]

The Affix A-List, Episode 1: Urban Redefined

For all of its’ contemporary clout (9 out of the top 10 on the Billboard Hot 100, 8 out of the iTunes Top 10 Singles this week), Urban Music has surprisingly long, deep roots. Indeed, many of todayʼs urban hits draw their influences from Jazz, Blues, Gospel, Rock, and Pop music.  Long gone are the [...]