January 31, 2010 by MIchael
Filed under Urban Music, Media & Tech
Starbucks has teamed up with Wyclef Jean to assist in the Haitian relief effort, explained by Wyclef in this video. Starbucks stores in the U.S. and Canada are now enabling customers to make monetary donations at store registers, with no purchase necessary, to benefit the American and Canadian Red Cross organizations for a limited time. [...]
"Affix music leverages the talent behind many of today's popular and up-and-coming Urban acts, and their sounds give a competitive edge to the ads we create. With over 800 stations under the Clear Channel umbrella, any music solution we utilize must cover major ground in terms of both formats and demographics. In a aural medium such as radio, a premium is placed on the the quality and authenticity of music. Sandwiched between programming incorporating the most popular commercial music, radio advertisements have to incorporate the best contemporary sounds available to ensure the listener stays engaged. Our creative staff now use Affix's catalog daily."