Vizio Taps Beyoncé as Spokeswoman in Superbowl Ad
January 31, 2010 by MIchael
Filed under Urban Music, Media & Tech
Vizio, a fast-growing HDTV and consumer electronics company, has signed a 3 year deal to have Beyoncé endorse its products, kicking off the campaign with a 30-60 second ad during the 4th quarter of Super Bowl XLIV. According to Laynie Newsome, Vizio’s co-founder and VP of Sales and Marketing Communications, ““Beyoncé is in an elite [...]
Pepsi-Cola Partners with Akon and Keri Hilson
January 31, 2010 by MIchael
Filed under Urban Music, Media & Tech
Pepsi-Cola International has teamed up with Grammy nominees and Atlanta residents Akon and Keri Hilson to create “Oh Africa”, an African-inspired track featuring The Soweto Choir. The track will serve as Pepsi’s soundtrack for its 2010 football campaign, as well as benefit underprivileged African youth through donation of a portion of the sale proceeds. Akon’s [...]
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